Caduceus - E-Commerce Shop Branding

Year: 2020

Client: KOO.mv

This was a brand identity done for an online shop to be featured on KOO.mv, an ecommerce website based in the Maldives. Caduceus is a shop that sells health, lifestyle, and beauty products.

Caduceus ' is an ancient Greek herald's wand, typically one with two serpents intertwined round it, carried by the messenger god Hermes. It is used as a symbol of trade, among others. This, together with a lotus (symbolising beauty), were the elements that influenced the logo design. The visual inspiration for the brand was drawn from Greek patterns, particularly the intricately decorated tiles found in Greek architecture.A vibrant coral was chosen as the primary colour to reflect the energy and warmth of the brand. Softer peach shades are used as accents.